The Truth About Diets

in Diet

If losing weight and keeping it off were as simple as following a diet plan for a few months, we wouldn't have an obesity epidemic on our hands.  Diets work, yes, while you are on them. But most people who choose to sign onto an expensive and difficult diet plan are not looking for a temporary solution.  They are looking for a lifestyle that will help them keep weight off over the long term. and that is exactly what mainstream diets fail to offer. have you wondered why that is? the simple answer: it's business.

Diet plans deliver a false and conflicting message.  For starters, mainstream diet makers are businesses.  This means they rely on satisfying their customers to achieve repeat business. Key words here, repeat business. They want you to come back, over and over again. But if the program worked, why would you ever go back?  There has to be an ongoing need for their services, or they will eventually run out of clients.  They even use standard marketing techniques, including seasonal promotions and sales.  "Trim down in time for bikini season.",  "Battle the Christmas Bulge."  These are strategic marketing tools, sending a clear message to a specific audience at a relevant moment.  Feeding on our vulnerability?  Yes. But if you look closely at that message, it blatantly states the temporary factor.

Don't be fooled by diet makers claiming to want to keep you healthy. They are in business to make money, and you are their target demographic.  They will succeed as long as you need them.  It sounds cruel, but it is a reality in business.

You are better off creating your own nutrition and fitness plan. Use common sense when making nutrition choices, talk to your doctor about an appropriate exercise plan, and stop giving your money to the diet industry, only to be let down time and time again.


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Rachel Landry has 1 articles online

Rachel Landry is a bold and inspired writer, helping clients bring clarity and shape to their challenging writing projects. She's written on hundreds of topics, and specializes in personal non-fiction pieces that captivate and compel readers. Bios, letters, personal statements, and tributes are but a few examples of the services she provides. In her own words, "I love to write about people and the things that matter to them. Peeling back the layers of human emotion and revealing that raw, innocent truth...exposing someone for who they really are or articualting someone's thoughts and feelings when they are unable to..."

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The Truth About Diets

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This article was published on 2011/01/06